Courses
with Veko.
Learn to plan, create and run social media that brings real clients. Practical lessons from a marketer who does this every day.
Who this course is for
Small business owners
You post on Instagram and Facebook yourself. You want more sales from it.
Career starters
You want your first job in marketing. You need real skills and a portfolio.
Marketing staff
You already work in marketing. You want a clear system and better results.
Not for you if you want quick tricks without practice. Every lesson has homework.
After the course, you will be able to
- →Find your audience and understand what they want
- →Build a content plan for one month
- →Write posts and video scripts, and create designs with AI
- →Launch and manage paid ads in Meta Ads Manager
- →Read the numbers and report results to a client or manager
Course program
12 lessons · Mon & Thu · 20:00–22:00 · 30 Nov – 18 JanThe social media manager in 2027
Intro to marketing, the role, the industry in the AI era, key terms.
Task: Choose the brand you will work on.
Goals and page setup
Business page, Meta Business Suite, access and 2FA, KPIs, the client brief.
Task: Create a page, fill in a brief, set 3 KPIs.
Instagram vs Facebook vs TikTok
Audiences in Georgia, formats, algorithms, competitor analysis.
Task: Choose channels and analyse 3 competitors.
AI tools and AI design
Claude, ChatGPT, Midjourney, Higgsfield, ElevenLabs and free options.
Task: Create 3 designs with AI.
Content strategy and calendar
Audience, tone, content pillars, a calendar in Notion.
Task: A one-month calendar in Notion.
Copywriting and video scripts
Hooks, captions, CTAs, editing AI text, short video scripts.
Task: 5 captions and 2 video scripts.
Briefs, influencers, publishing
Briefs for designers and videographers, influencers and UGC, scheduling.
Task: 2 briefs and one week of planned posts.
Ad strategy: awareness vs sales
Ad goals, the funnel, budgets, Ads Manager basics, Meta ad rules.
Task: An ad strategy for your brand.
Meta Pixel and launch
Pixel on a test site, events, launching your test campaign.
Task: Run your campaign over the holidays.
Ads Manager: optimisation
Reading results, retargeting, Lookalike, A/B tests, automated rules.
Task: Improve your campaign, add 1 rule.
Reporting and community
A report on real results, comments, messages, crisis communication.
Task: A report and reply templates.
Final project and career
Presentations, feedback, portfolio, finding your first client.
Task: Final presentation.
How it works
Hi, I am Vera. My students call me Veko.
I have taught marketing for 6 years at the Academy of Digital Industries. For almost 5 years I was CEO of Kraken Agency, with a team of 40 people. Today I am Group CMO at ClaretOne and lead marketing for brands in Georgia and Romania.
I teach what I use at work every week. No theory without practice.
What students say
[Student review. One or two sentences about what changed for them after the course.]
[Student review. A concrete result is best, for example a job or more sales.]
[Student review. Mention the practical tasks or the teacher.]
Price
12 lessons, recordings, homework review and certificate. Only 15 seats. Registration until 30 November. Pay in full or in 2 parts.
Save my seatThe next group starts in [February 2027]. Companies can pay by invoice.
RegisterQuestions
Do I need experience?
No. We start from the basics. You need a laptop and a social media account.
What if I miss a lesson?
[Every lesson is recorded. You can watch it later.]
Can my company pay?
[Yes. We can send an invoice to your company.]
Can I pay in parts?
Yes. You can pay in 2 parts.
Does the course teach video shooting and editing?
No. You will learn to write video scripts and briefs. Shooting and editing is a content creator skill.
Do I need an ad budget?
Yes, about [30–50] ₾ for your own test campaign.
Is there a refund?
[Full refund before the second lesson.]
Join the next group.
Leave your details. I will call you within one day to answer your questions.
Prefer to write? Message me on Facebook or WhatsApp.
Thank you.
I got your details. I will call you within one day.